"She's amazing! My horse loves her." -Your Happy Client
^At first glance, this could be considered a decent testimonial.
But does it REALLY say anything that would help a prospective client make the choice between you an your competition?
Nope.
It kinda feels like your client didn't have anything substantial to say about you or your work... but that is not true!
You know so many great examples they could have shared! So many special breakthroughs that you facilitated!
Why oh why didn't they write about all that good stuff?
Why didn't they say,
"After the first session with my horse, I knew I made the right decision to work with <your name>! At first, I struggled with the decision based on pricing, but now I know this transformational work worth every penny.
I feel so deeply connected with my horse and so aligned with my goals.
I know that because of our work together, I feel less pressure and anxiety about my journey with my horse. Thank you for helping me bond with my horse and become the best partner possible!" -Your VERY Happy Client
AND why did it take 2 months to get just an ok-ish testimonial?
Even though testimonials are HUGE DEAL in marketing for your business... For your busy client, thinking about what to say and sitting down to write is NEVER going to be a priority.
And let's not blame them!
Writing can be intimidating and lead to self-conscious feelings and procrastination.
Or it used to!
Check out our TESTIMONIAL ASSISTANCE service!
I'll contact your client to schedule a 5-min call (seriously! It is so quick and easy for them!)
After the quick interview, I use the client's words to write a robust and useful testimonial and email it for their approval.
Once the testimonial is written and approved, I'll send you copy!
BONUS: if there is any wording or phrases that I think would work in your marketing, I'll email you that info too.
And that's all it takes!
From the heart,
Catherine Respess
404.457.4629
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